Branding is about creating something that feels right for you and easy for others to understand. A good brand makes a lasting impression without feeling forced—it’s clear, consistent, and helps people instantly get what you’re all about. At The Design Cure, I work with small businesses, consultants, and creatives to help them build brands that feel natural and are set up to grow.
Whether you’re starting from scratch or just need a refresh, my approach is simple and flexible. Each package offers exactly what you need—whether that’s just the basics or a fully built-out brand that covers all the details.
Why Branding Matters
Branding is more than a logo or a set of colours—it’s how people experience and remember your business. A clear, thoughtful brand makes it easy for people to understand who you are and what you do, building trust and community.
Good branding brings focus and consistency and peace of mind, so every piece—whether it’s a business card, a social post, or your website—feels like it belongs. My goal is to make branding feel accessible, no matter where you’re starting.
Take a look at the options below to find what works best for you.
BRANDING THAT FEELS LIKE YOU
BRANDING SERVICES PACKAGES
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ESSENTIALS BRANDING PACKAGE
(INVESTMENT GUIDE $1500+GST)
For new businesses or anyone ready to take their first steps towards a polished, professional brand, this package has you covered. We’ll cover all the basics—like a custom logo, colour palette, and fonts—so your brand looks cohesive, credible and ready to put out into the world. Think of it as your brand’s foundation, built to grow with you.
Ideal For: New businesses, solopreneurs, or anyone needing a solid foundation for their brand.
Includes:
Brand Discovery Session: A deep-dive session to uncover brand values, target audience, and vision.
Primary Logo Design: A custom-designed logo that captures the essence of your brand.
Basic Logo Variations: Simplified and alternative logo versions (e.g., horizontal and icon-only) for flexibility.
Color Palette: A cohesive set of brand colors aligned with your identity and appeal.
Basic Typography Selection: Primary and secondary fonts for brand consistency.
Mini Brand Guide: A short guide on logo, colour, and font usage for easy reference.
Value: Provides a professional brand identity that feels cohesive and credible, ideal for new brands needing a polished, accessible solution.
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PROFESSIONAL BRAND PACKAGE
(INVESTMENT GUIDE $3000+GST)
If your business is growing and it’s time to get serious about branding, this package is the perfect fit. We’ll dive deeper into strategy, messaging, and visuals to make sure every part of your brand feels cohesive and works hard to connect with your audience. It’s about building a look and feel that not only stands out but also tells your story. This package is ideal for small businesses looking to establish credibility across various platforms and media and make a lasting impression, with brand guidelines that ensure everything stays aligned and on point.
Ideal For: Small businesses ready to establish a more comprehensive brand presence.
Includes:
In-Depth Brand Strategy Session: A focused session to define brand values, voice, messaging, and positioning.
Logo Suite: Primary logo plus various logo variations, including horizontal, vertical, and icon-only options.
Expanded Color Palette: Primary and secondary colors with guidelines for usage across different applications.
Typography Pairing & Guidelines: Detailed guidance on font hierarchy and style.
Basic Brand Messaging: Tagline and key brand phrases to establish a consistent voice.
Full Brand Style Guide: Covers logo usage, color, typography, and brand voice guidelines.
Value: This package provides the tools and structure to create a consistent, memorable brand experience, suited for businesses aiming to increase their credibility and connection with customers.
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COMPREHENSIVE BRAND PACKAGE
(INVESTMENT GUIDE $6000 - $8000+GST DEPENDING ON ASSETS REQUIRED)
Create a brand identity that feels fully realised and ready to grow with your business. The Comprehensive Brand Package provides everything you need to establish a memorable, cohesive brand that’s consistent across every touchpoint. From in-depth brand strategy and messaging to custom visuals, logo variations, and a detailed style guide, this package is designed to capture your brand’s personality and make a lasting impact. This option is all about creating a brand that’s polished, professional, and built to scale.
Ideal For: Established small businesses looking for a fully developed brand system with advanced customisation.
Includes:
Comprehensive Brand Strategy: In-depth sessions to develop positioning, competitive analysis, brand story, and core messaging.
Logo Suite with Custom Icons & Patterns: A full logo suite with custom icons, patterns, and additional brand graphics.
Extended Color Palette & Usage: Detailed guidelines on primary, secondary, and accent colors, with advice for digital and print usage.
Typography System: Comprehensive font system with style guides for web, print, and social media applications.
Brand Messaging & Story Development: Brand story, tagline, elevator pitch, and core messaging to guide all communications.
Full Brand Style Guide & Visual Assets: A detailed brand guide covering visual elements, brand voice, messaging, photography direction, and more.
Template Set: Custom-branded templates for social media, presentations, and stationery.
Value: Designed for businesses looking for a complete brand identity system, this package supports consistency across all touchpoints, enhancing brand recognition and positioning for growth.