FOUNDATIONS FIRST

Brand & Website Packages

Attract clients, build trust, and make your marketing more effective with a professional, cohesive brand and website.

Do your brand and website truly represent the value your business offers?

Too often, businesses struggle with:

  • A logo that feels outdated or doesn’t reflect their personality.

  • A website that’s more of a placeholder than a tool for growth.

  • Marketing strategies that feel disjointed and confusing or lots of effort for no return.

The truth is that, no matter how many “trending strategies” or individual activities you implement; without a strong, foundational and unified brand and website, your marketing efforts will most likely fall short of your expectations. So, after working with 100’s of small businesses over the past 25 years, I have refined 3 Brand & Website Packages to get those foundations right and give you scope and systems to grow your business so you can be proud of a professional, cohesive brand that connects with your audience and to build a foundation that makes every other marketing activity easier and much more effective.

What do we address in the Brand and Website Packages?

When you book a Brand & Website Package, here’s what you can expect:

  • Before we dive into design, we’ll start with a strategy session to uncover:

    • Your vision and mission.

    • Your perfect clients and how to connect with them.

    • The personality, values, and messaging that make your business unique.

    • This clarity becomes the foundation for everything we create.

  • Your brand will stand out while staying consistent. We’ll create:

    • Custom logos and graphics that reflect your business.

    • A cohesive colour palette and typography that ties everything together.

    • Brand guidelines, tone of voice to keep everything polished across platforms.

  • Your website isn’t just a digital placeholder—it’s your home base. I’ll design and build:

    • A fully responsive, user-friendly website.

    • A design that clearly communicates your value and makes it easy for your audience to connect, learn, and take action.

    • A platform that works seamlessly across all devices.

Client Success Stories

  • "Rachel did our branding and website design and it was such a pleasure working with her. She made the process so easy, fun and really went above and beyond in capturing our brand and making this so fresh and lively. If you need your website or branding done Design Cure is the place to go!!"

    Amanda Sang, Balancing Bookkeeper

  • "During our meeting, Rachel quickly grasped the essence of my vision. Her attentiveness and empathy, coupled with her hard work, allowed us to create a website that truly represented Jana Ayurveda and Yoga. Rachel's work is marked by subtle, yet powerful, touches of efficiency and clarity that I found really delightful. I'm excited to continue working with Rachel for a long time to come. Thank you very much for your beautiful work."

    Géraldine Saint Gilles, Owner Jana - Yoga & Ayurveda.

  • “Rachel is an absolute pleasure to work with. She exudes a positive energy from beginning to end of any project. She is approachable, creative, communicates effectively and is incredibly supportive in her understanding of the client’s vision.”

    Katie Dawson, Sissa Sorella

Brand and Website Package Inclusions Starter Package Growth Package Advanced Package
Branding and Strategy Session ✔ Basic strategy to define vision and audience ✔ In-depth strategy for positioning and messaging ✔ Comprehensive strategy including competitive analysis
Logo, Colours, and Visual Identity ✔ Essential custom logo + basic colour palette ✔ Logo, colour palette, typography, and 2 brand graphics ✔ Full identity: logos, patterns, submarks, and design assets
Brand Guidelines ✖ Not included ✔ Basic guidelines ✔ Comprehensive guideline document with examples
Mobile Responsive Website Design ✔ 1-3 pages: Home, About, Contact ✔ 3-5 pages: Home, About, Services, Contact ✔ 6+ pages with advanced features like blog or store
SEO Set-Up ✔ Basic on-page SEO ✔ Titles, meta descriptions, on-page SEO ✔ Full SEO strategy, advanced optimisation
Email System (EDMs) ✖ Not included (optional add-on) ✔ Basic set-up of EDM system and 2 templates ✔ Full EDM system set-up, templates, and automations
Canva Brand Hub ✖ Not included (optional add-on) ✔ Basic set-up of Canva Brand Hub ✔ Brand Hub, social media templates, banners, profile images
Website Content ✔ Text/images provided by you ✔ Content refinement and placement ✔ Content creation, editing, refinement, and placement

Brand and Website Packages

Your website is more than a digital storefront—it’s often the first place people connect with your business. A well-thought-out website makes it easy for people to find information, get a feel for what you do, and take action, whether that’s reaching out or making a purchase.

Our websites brings all the pieces together, from design to functionality, creating a consistent look and feel across your brand, so you end up with a site that not only looks good but works for you while you sleep.

Explore the options below to find the right fit for where your business is now. Everything is custom, so we can tailor your package to suit your needs.

This service Is for You If...

✔ You’re ready to build a brand that reflects your values and connects with your audience.

✔ You want a website that not only looks good but works hard for your business.

✔ You’re tired of piecing things together and want a professional, cohesive result.

  • Brand Essentials Pack + Website

  • Brand Essentials Pack + Website

  • Brand Essentials Pack + Website Update

  • Brand Essentials Pack + Website

  • Brand Development + Website + Signage +

  • Brand Development + Stationery + Canva Set Up

FAQ

  • The Starter Package typically takes 2 weeks. The Growth package approximately in 4 weeks, while Gold packages may take 6-8 weeks depending on scope.

  • Absolutely! The package is flexible. Whether you need more pages, advanced functionality, or specific features, we can tailor the deliverables to your business goals.

    During our consultation, we’ll discuss your specific needs and adjust the package accordingly.

  • I can recommend hosting solutions, and we can discuss ongoing support as an add-on service.

  • This package is perfect for small business owners, solopreneurs, or brands ready to focus on their presence and positioning. If you’ve been struggling with a DIY approach, piecing together your brand, or working with outdated tools, this is the solution you’ve been looking for.

  • No problem! We can build on what’s working and refine the rest. During our Brand Strategy Session, we’ll discuss your existing assets and decide whether to start fresh or optimise what you already have.

  • You’ll have a polished, professional brand and website ready to use immediately. I also offer additional services like VIP Days and Small Business Marketing Membership for ongoing support as you implement your new tools.

  • This depends a little on how complicated your site is. However, having said that, one of my key goals its to ensure that my clients feel empowered with their own sites, so I’ll ensure your website is user-friendly and provide a walkthrough so you know how to update it. I also have resources you will have access to with videos and instructions for all the most common updates.

    If you prefer, we can discuss ongoing maintenance support as an add-on service.

  • Your package includes a phase where we can make final adjustments. For additional updates, you can book a follow-up session or explore ongoing support options.

  • Building both together ensures consistency, saves time, and eliminates rework. You’ll walk away with a unified presence that works seamlessly across all platforms and supports your marketing efforts from day one.

  • Building your brand and website at the same time ensures:

    + Clarity First, Design Second: Starting with a clear brand makes designing an impactful website make so much more sense.

    + A Cohesive Experience: When your visuals and messaging align, your audience feels the connection immediately.

    + Save Time and Money: By building everything together, you avoid backtracking, save resources, and streamline the process.

  • Here are some examples of additional features we can integrate based on your needs:

    • E-Commerce: Online stores, payment gateways, product variations, and more.

    • Content Strategy & Design: Blogging, social media feeds, portfolios, and interactive tools.

    • Communication: Email automations, live chat, and customer portals.

    • Appointments & Events: Booking systems, event registration, and reminders.

    • SEO: Advanced strategies, local optimisation, and blogging plans.

    Let’s discuss your goals during the strategy session to determine the best options for your business!

  • E-Commerce

    • Online Store Setup: Product listings, categories, and shopping cart functionality.

    • Payment Gateways: Integration with platforms like Stripe, PayPal, Afterpay, or Apple Pay.

    • Product Variations: Options for sizes, colours, and customisations.

    • Digital Product Delivery: Automated downloads for eBooks, courses, or templates.

    • Subscription Services: Recurring payments for memberships or exclusive content.

    • Customer Reviews: Allow customers to leave ratings and reviews on products.

    • Abandoned Cart Recovery: Email reminders for unfinished purchases.

    Content Strategy and Design

    • Blog Integration: A dedicated blog or news section for publishing articles and updates.

    • Social Media Feeds: Embedded live feeds from Instagram, Facebook, or Twitter.

    • Custom Content Calendar: A detailed plan for ongoing social, website updates or blog posts.

    • Portfolio or Case Studies: Visual galleries to showcase client work or success stories.

    • Testimonials Slider: Dynamic display of client reviews to build trust.

    • Content Mapping: Strategic placement of key messaging across the site.

    • Interactive Elements: Quizzes, polls, or calculators to engage your audience.

    • Brand Guidelines Integration: Ensure visuals and messaging are aligned across all digital platforms.

    Communication

    • Email Capture Forms: Pop-ups, embedded forms, or lead magnets for building an email list.

    • Email Marketing System (EDMs): Setup and integration with platforms like Mailchimp, Klaviyo, or ConvertKit.

    • Email Automation Funnels: Welcome series, nurture sequences, or abandoned cart emails.

    • Live Chat or Chatbots: Real-time messaging or AI-based assistance.

    • Personalised Customer Portals: Secure areas for clients to access exclusive content or updates.

    Appointments and Events

    • Online Booking System: Scheduling tools for consultations, services, or classes.

    • Event Registration: Integrated forms and payment options for workshops or events.

    • Calendar Sync: Automatic syncing with Google Calendar, Outlook, or Apple Calendar.

    • Reminders and Notifications: Email or SMS alerts for bookings and events.

    • Ticket Sales: Sell tickets directly through the website for events.

    SEO

    • Basic On-Page SEO: Titles, meta descriptions, alt tags, and keyword optimisation.

    • Advanced SEO Strategy: Content-driven keyword strategies and competitor analysis.

    • Local SEO Integration: Google My Business setup and location-based keywords.

    • SEO Blogging Plan: A strategy to publish keyword-focused articles regularly.

    • Analytics Integration: Connect Google Analytics and set up tracking goals.

    • Canva Account Brand Set Up: If you use Canva, and have a paid account, I can organise and set up your brand assets in Canva, including logos, fonts, colour palettes to make it easier to keep your brand consistent when you are working on your collateral and social media graphics. And I’ll throw in 3 custom social media templates for you to get you started.

    • Social Media Templates: Custom-designed templates for posts, stories, and banners across platforms like Instagram, Facebook, LinkedIn, and Twitter. Ask me for an extended list of templates.

    • Extended Brand Style Guide: A comprehensive 15 page brand guide document that outlines your brand's visual and verbal identity, including sub logos, graphics, iconology, advanced logo and, typography, usage, and detailed and tone of voice.

    • Business Card and Stationery Design: Design of business cards, letterheads, and other stationery to match your brand's identity.

    • Email Signature Design: Create a professional email signature that aligns with your brand.

    • Website Audit and Recommendations: A thorough review of your existing website with recommendations for improvement in alignment with your brand.

    • Branded Document Templates: Templates for documents like proposals, presentations, invoices, and contracts.