From February Google and Yahoo have updated bulk sender requirements in order to try and keep more spam out of our inboxes as much as possible. A bulk sender includes those who send more than 5,000 messages to Gmail addresses in one day (including all your personal emails) - however for even smaller senders, emails will inevitably be caught up and should be managed according to best practices for the best change of avoiding the dreaded spam folder.

Looking around for the most up to date Anti-Spam rules recently, I stumbled across an excellent article on Klayvio’s website - essentially summarising the anti-spam rules in Australia. This relates to email marketing and text messaging for marketing.

If you've ever felt lost when you hear marketing jargon, acronyms, and buzzwords, you're not alone. Marketing and ecommerce can seem like a labyrinth of terminology, especially for small businesses looking for practical advice without all the fluff and hype.

Whether you're crafting social media captions, blog posts, or marketing emails, these sentence starters will jumpstart your writing and get your words flowing. Don't let a blank page hold you back!

We all want a quick fix, more sales, the silver bullet - and many people online are only too happy to bombard you with ideas and products claiming to change your business life and solve all the problems - unfortunately the magic solution doesn’t exist. Beware of anyone who tries to tell you otherwise.

Wondering where to start with your own branding? I’ve curated this branding checklist for small businesses or solopreneurs if you are wondering where to start and what is involved in developing a brand. This checklist covers the essential elements of a brand, and provides a few practical pointers for implementing them.

I appreciate a lovely balance between “traditional” methods of communication, print and digital media and I honestly believe that each brand needs a tailored strategy for several reasons. There is no one size fits all in marketing. By diversifying your marketing efforts across multiple channels, you can effectively engage with a broader audience, safeguard your marketing investment and increase your chances of success.

The last two or three years have been difficult for everyone, but spare a thought for your friends in small business, we all have them. Things haven’t been business as usual for a long time and this new reality has many small businesses trying to find a new rhythm in this new and seemingly unpredictable world… here’s how you can help - for free!

Of course there are always brand disasters, where the talent goes off script or someone runs off with someone they shouldn’t or someone posts something and it spirals - but the trouble is when a real life crisis happens, sometimes the right words are actually hard to find. Sometimes there are no right words, but the fact that you are even wondering about this is a good start.

During lockdown I was feeling like we needed a few more smiles out in the world, so I made these little Random Act Of Kindness cards. ​If you'd like some of these little cards sent in the mail or the file to print yourself, DM me! I'm giving them away free to share the kindness!

Mindful communication is easier said than done - to get this right you need to become a great listener and observer before you put pen to paper, or fingers to keyboard, or money to advertising. Read on to find out how to do this in a small business…

The Design Cure taking a walk down memory lane to tell you how important consistency is to your small business marketing.