Choosing the right platform for your website can feel like a minefield—there are so many options, and if you don’t pick the right one, you might find yourself stuck with something that doesn’t work for your business long-term.

I’ve been in the branding and website game for a while now, and I’ve seen too many people invest in a platform that just doesn’t fit them. They either get lured in by flashy features they don’t need or pick something too limited and end up rebuilding from scratch a year later.

So, let’s cut through the noise and make this decision easier.

Want to know some of the secrets marketing pros use to save time and get results? This free downloadable cheat sheet is packed with practical, time-saving strategies to help make marketing feel easier (and more effective). Whether you're juggling a business solo or managing a team, these pointers will help you work smarter—not harder.

Valentine’s Day doesn’t have to be all about roses and chocolates. While traditionally, in retail, Valentines Day was always promoted as a celebration for couples, it’s a relief that it has evolved into something much broader—a time to appreciate friendships, self-love, and meaningful connections.

While growth and acquisition are important, refocusing on your current customers can be a game-changer for your business - both in terms of results and the relationships you build along the way.

It’s easy to forget one SUPER important fact: you don’t own your social media accounts. Your owned media—your website, email list, and blog (among other things) - gives you control over your message, your audience, and your growth.

It’s not just a safety net; it’s the foundation of a resilient marketing strategy. Here’s why it matters and how you can prioritise it in your business.

Managing an online presence involves several key components, including domain hosting, email hosting, and website hosting. Each of these services plays a crucial role in establishing and maintaining your presence on the internet. Understanding the distinctions between these services is essential for effectively establishing and managing your online presence. Let’s break it down.

When it comes to growing a successful business, it’s easy to feel overwhelmed by all the moving parts. There’s branding, website design, social media, email marketing, ad campaigns—the list goes on. But here’s the truth: trying to do it all without a solid foundation is like building a house on quicksand.

From February Google and Yahoo have updated bulk sender requirements in order to try and keep more spam out of our inboxes as much as possible. A bulk sender includes those who send more than 5,000 messages to Gmail addresses in one day (including all your personal emails) - however for even smaller senders, emails will inevitably be caught up and should be managed according to best practices for the best change of avoiding the dreaded spam folder.

Looking around for the most up to date Anti-Spam rules recently, I stumbled across an excellent article on Klayvio’s website - essentially summarising the anti-spam rules in Australia. This relates to email marketing and text messaging for marketing.

If you've ever felt lost when you hear marketing jargon, acronyms, and buzzwords, you're not alone. Marketing and ecommerce can seem like a labyrinth of terminology, especially for small businesses looking for practical advice without all the fluff and hype.

Whether you're crafting social media captions, blog posts, or marketing emails, these sentence starters will jumpstart your writing and get your words flowing. Don't let a blank page hold you back!

We all want a quick fix, more sales, the silver bullet - and many people online are only too happy to bombard you with ideas and products claiming to change your business life and solve all the problems - unfortunately the magic solution doesn’t exist. Beware of anyone who tries to tell you otherwise.

Wondering where to start with your own branding? I’ve curated this branding checklist for small businesses or solopreneurs if you are wondering where to start and what is involved in developing a brand. This checklist covers the essential elements of a brand, and provides a few practical pointers for implementing them.

I appreciate a lovely balance between “traditional” methods of communication, print and digital media and I honestly believe that each brand needs a tailored strategy for several reasons. There is no one size fits all in marketing. By diversifying your marketing efforts across multiple channels, you can effectively engage with a broader audience, safeguard your marketing investment and increase your chances of success.

The last two or three years have been difficult for everyone, but spare a thought for your friends in small business, we all have them. Things haven’t been business as usual for a long time and this new reality has many small businesses trying to find a new rhythm in this new and seemingly unpredictable world… here’s how you can help - for free!

Of course there are always brand disasters, where the talent goes off script or someone runs off with someone they shouldn’t or someone posts something and it spirals - but the trouble is when a real life crisis happens, sometimes the right words are actually hard to find. Sometimes there are no right words, but the fact that you are even wondering about this is a good start.

During lockdown I was feeling like we needed a few more smiles out in the world, so I made these little Random Act Of Kindness cards. ​If you'd like some of these little cards sent in the mail or the file to print yourself, DM me! I'm giving them away free to share the kindness!

Mindful communication is easier said than done - to get this right you need to become a great listener and observer before you put pen to paper, or fingers to keyboard, or money to advertising. Read on to find out how to do this in a small business…

The Design Cure taking a walk down memory lane to tell you how important consistency is to your small business marketing.