Branding + Strategy + Marketing + Websites

When your brand foundations are right, everything gets easier.

The Design Cure is a strategic brand and digital studio in Canberra, working with small business owners, artists and organisations around Australia who are ready to grow without the guesswork.

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Why it always starts with your brand

More marketing isn't the answer when the foundations aren't there.

When positioning is unclear, messaging is inconsistent, or your website isn't doing its job - more content, more ad spend and following or trying more reels trends won't fix it. They just add to the noise.

What actually changes things is getting the brand right underneath everything else.

  • More content won't fix unclear positioning.

  • More ad spend won't fix a website that doesn't convert.

  • More trends won't fix messaging that doesn't connect.

That's exactly the work we do - brand, messaging, websites and the systems that support how your business actually operates. Built for clarity, alignment and the kind of thoughtful experience that works for the people engaging with your business - not just the algorithm.

How we work together

Good support should be available to every business at every stage. There's a way to work together wherever you are at right now.

  • A focused hour of experienced, strategic input; without the commitment of a full project.

    Clinic sessions are held once or twice a month with limited availability. They're designed for business owners who have a specific question, decision or piece of work they want to think through with someone who understands brand and marketing strategy.

    This is also the way existing clients can access support outside of an active project; whether you've completed a foundation project, stepped off a retainer, or simply need a focused check-in as your business evolves.

    They're not suited to ongoing delivery or larger bodies of work - if that's what you need, a custom project is likely the better fit.

    A session might cover: brand positioning or messaging, website structure or UX feedback, Squarespace or Shopify direction, eCommerce setup, SEO basics, reviewing work before launch, design feedback, website updates, email setup or templates, or general marketing approach and next steps.

    Sessions are one hour, booked and paid in advance. $250 + GST.

    → View available dates / Book your session

  • Some businesses reach a point where adjusting things in pieces stops working. A new logo doesn't fix unclear positioning. A website refresh doesn't fix messaging that isn't landing. The work keeps happening but isn't having the impact you need because the foundations stay shaky.

    Foundation projects are for businesses that are ready to step back and do it properly - brand positioning, messaging, website design and build, and the practical systems that support how your business actually operates day to day. Everything is approached as a connected whole, not a series of separate tasks.

    The intention is to give you a foundation that is strategic, aligned and reliable - so you're building your brand on solid ground rather than constantly returning to fix things.

    Depending on your business, this may include branding, a Squarespace or Shopify website, eCommerce setup and the structure behind how your marketing functions in practice (socials, content, email etc). Every project is scoped and priced individually - because no two businesses are starting from the same place or have the same resources.

    → Book a discovery call

  • Sometimes you don't need a full project - you need focused time to learn, build and work on the parts of your business you've been putting off, or find too confusing.

    Workshops are being developed for small business owners who want practical, structured sessions on the things that actually make a difference - brand foundations, mastering Canva, content strategy, website fixes and more.

    Small group, hands-on and designed to leave you with something you can use straight away.

    Sessions aren't open yet - join the waitlist to be the first to know when they do.

    → Join the waitlist, and leave a request if you have one!

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About The Design Cure

The Design Cure is led by Rachel Hollier, a brand strategist and designer with more than two decades of experience working with small businesses, creatives and organisations across Australia.

Rachel’s work sits at the intersection of strategy, brand and digital design - helping clients slow things down enough to gain clarity, make confident decisions and build foundations that support sustainable growth over time.

The studio was created in response to the overwhelm many business owners experience when marketing moves faster than strategy. At The Design Cure, clarity comes first - followed by thoughtful execution that fits real life, real people and real businesses.

→ More about The Design Cure

MEET THE FOUNDER

Hi! I’m Rachel, I founded The Design Cure to provide brand, web and marketing strategy that’s thoughtful, effective and built with the realities of founders, creatives and small business in mind. With over 20 years in the industry - and a background leading two design and marketing agencies - I’ve worked with shopping centres, consultants, NFPs, Artists galleries and independent brands to help them communicate clearly, grow sustainably and feel confident in how they show up.

  • 20+ years of experience across branding, marketing and web strategy

  • Former founder of a successful Sydney retail marketing agency

  • Trusted by 100+ clients to deliver strategy-led branding with clarity and consistency

  • Calm, collaborative process that brings focus, consistency and long-term results

    → Read More

  • Brand Development, Website, Social Media Strategy + Promotional Materials

  • Brand Foundations + Website

  • Brand Foundations + Website

  • Brand Foundations + Website Update

  • Brand Foundations + Website

  • Brand Foundations + Website + Signage +

  • Brand Development + Stationery + Canva Set Up

  • I have worked with Rach for over a year now. I was lucky enough to work with her on clients and also work with her on my brand. She just gets it and advises and suggests recommendations in a subtle caring way. She does over and above with the value she offers and understands the business I am in so well. It is not just marketing and branding but also to have someone in your camp who understands your business and your goals. Rach will work with you to smash your goals but also keep you focused, and on brand so you are not going off on a tangent. Love working with The Design Cure, not too sure how I ever did this without Rach. 

    H, Owner Ecom HQ.

  • In a short time Rachel has been instrumental in restructuring our marketing within the constraints of a not for profit organisation to provide maximum benefit to the association. Rachel goes above and beyond to ensure work is completed on time to the highest standard. She immediately understood the needs of our organisation and through excellent prioritising has delivered well beyond expectations. Rachel has re-engaged a disenchanted membership and community and has ensured our branding is consistent across all our platforms and reflects the associations values and missions. Her skills and experience as a marketer, combined with her commitment to ensuring everything she starts is finished on time and to the highest possible standard make her an invaluable team member who will drive any organisation forward.

    Leah Moloney, Business Manager Strathnairn Arts Association.

  • “Rachel is an absolute pleasure to work with. She exudes a positive energy from beginning to end of any project. She is approachable, creative, communicates effectively and is incredibly supportive in her understanding of the client’s vision.”

    Kate Dawson, Owner Sissa Sorella.

  • “Rachel has always been there to guide, support, teach, create and grow with me and my business. She is able to use her broad knowledge and depth of experience to determine and pre-empt the marketing needs of my business in all areas from website building, branding to marketing plans. Invaluable.”

    - Renae Scott, Owner Nourish & Breathe.

  • During our meeting, Rachel quickly grasped the essence of my vision. Her attentiveness and empathy, coupled with her hard work, allowed us to create a website that truly represented Jana Ayurveda and Yoga. Rachel's work is marked by subtle, yet powerful, touches of efficiency and clarity that I found really delightful. I'm excited to continue working with Rachel for a long time to come. Thank you very much for your beautiful work.

    Géraldine Saint Gilles, Owner Jana - Yoga & Ayurveda.

  • Working with Rachel on my branding for Hunters Doggy Day Care was effortless for me, she listened and understood my requirements instantly and came back with full brand guidelines, business card designs, and a website design ( built in Square ).  I have worked with many designers but Rachel just listens and understands and made it super easy for me. She even put all my social templates in Canva so I can use and create them myself. Highly recommend The Design Cure. Rach just gets it and keeps it simple. Thank you Rach.

    Karen, Owner Hunter's Doggy Day Care.

  • Working with Rachel @ TDC was a total pleasure. She was thoughtful, clear sighted and has an excellent sense of design. I could not be happier with the website she built, and now have Insta and Facebook accounts that work! Rachel took all ideas and suggestions seriously but was able to have a laugh along the way, which made the experience that much better. I would recommend TDC to anyone. 

    Susannah Begbie

The Design Cure operates on Ngunnawal country. We acknowledge the Ngunnawal people as the traditional custodians of the land we work on and pay our respects to Ngunnawal elders past and present. We are committed to a positive future for the Aboriginal community.