Branding + Strategy + Marketing + Websites

Design and strategy that gets you seen, understood and ready to grow.

The Design Cure is a strategic brand and digital studio working with business owners and organisations who want to be clearly positioned for sustainable growth. Based in Canberra, we help clarify direction, shape strong foundations and support visibility through thoughtful strategy and execution.

Our Services

Explore how we support business owners at different stages - from clarity and foundations through to focused execution and ongoing support.

We’re helping shape environments - brands, teams, systems and experiences.

Across our clients we consistently focus on:

  • The full end-to-end brand experience

  • How people feel before, during and after engaging with your business or practice

  • Consistency, clarity and care rather than hype or scale-for-scale’s-sake

Whether you’re building from the ground up, evolving an established brand, or looking for ongoing support, we work in a way that’s thoughtful, strategic and designed to support how you actually want to show up - without the hustle culture.

  • This work is about stepping out of the noise and into clear, considered decision-making. Whether you need deep, immersive strategic direction or planning or focused clarity on a specific question, these options are designed to help you move forward with confidence and intention.

    • VIP Strategy Day
      $1,700 + GST
      Deep, immersive strategic clarity and direction.

    • Strategy Session (1 hour)
      $350 + GST
      Focused support for a specific question or decision.

    → Explore strategic support

  • These projects are designed for businesses ready to invest in customised foundations - where brand, website and digital work need to work together with clarity and purpose.

    Each project is strategy-led and thoughtfully scoped, focusing on long-term value rather than quick fixes or surface-level change.

    • Brand & Website Projects
      Strategy-led brand and digital projects designed for clarity, longevity and sustainable growth.

    → Find out more about our brand & website projects

  • Studio Days are designed for businesses who already have clarity on direction and are ready to move things forward with momentum and focus.

    This is senior, hands-on execution - creating space for meaningful progress without the inefficiency of stop–start work, hourly billing or ongoing back-and-forth.

    • Done For You Studio Days
      $1,350 + GST per day
      Focused execution of graphic design, copywriting, content, marketing and website work.
      Minimum two-day booking.

    → Learn more about Studio Days

About The Design Cure

The Design Cure is led by Rachel Hollier, a brand strategist and designer with more than two decades of experience working with small businesses, creatives and organisations across Australia.

Rachel’s work sits at the intersection of strategy, brand and digital design - helping clients slow things down enough to gain clarity, make confident decisions and build foundations that support sustainable growth over time.

The studio was created in response to the overwhelm many business owners experience when marketing moves faster than strategy. At The Design Cure, clarity comes first - followed by thoughtful execution and ongoing support that fits real life, real people and real businesses.

→ More about The Design Cure

MEET THE FOUNDER

Hi! I’m Rachel, I founded The Design Cure to provide brand, web and marketing strategy that’s thoughtful, effective and built with the realities of founders, creatives and small business in mind. With over 20 years in the industry - and a background leading two design and marketing agencies - I’ve worked with shopping centres, consultants, NFPs, Artists galleries and independent brands to help them communicate clearly, grow sustainably and feel confident in how they show up.

  • 20+ years of experience across branding, marketing and web strategy

  • Former founder of a successful Sydney retail marketing agency

  • Trusted by 100+ clients to deliver strategy-led branding with clarity and consistency

  • Calm, collaborative process that brings focus, consistency and long-term results

    → Read More

  • Brand Development, Website, Social Media Strategy + Promotional Materials

  • Brand Foundations + Website

  • Brand Foundations + Website

  • Brand Foundations + Website Update

  • Brand Foundations + Website

  • Brand Foundations + Website + Signage +

  • Brand Development + Stationery + Canva Set Up

  • I have worked with Rach for over a year now. I was lucky enough to work with her on clients and also work with her on my brand. She just gets it and advises and suggests recommendations in a subtle caring way. She does over and above with the value she offers and understands the business I am in so well. It is not just marketing and branding but also to have someone in your camp who understands your business and your goals. Rach will work with you to smash your goals but also keep you focused, and on brand so you are not going off on a tangent. Love working with The Design Cure, not too sure how I ever did this without Rach. 

    H, Owner Ecom HQ.

  • In a short time Rachel has been instrumental in restructuring our marketing within the constraints of a not for profit organisation to provide maximum benefit to the association. Rachel goes above and beyond to ensure work is completed on time to the highest standard. She immediately understood the needs of our organisation and through excellent prioritising has delivered well beyond expectations. Rachel has re-engaged a disenchanted membership and community and has ensured our branding is consistent across all our platforms and reflects the associations values and missions. Her skills and experience as a marketer, combined with her commitment to ensuring everything she starts is finished on time and to the highest possible standard make her an invaluable team member who will drive any organisation forward.

    Leah Moloney, Business Manager Strathnairn Arts Association.

  • “Rachel is an absolute pleasure to work with. She exudes a positive energy from beginning to end of any project. She is approachable, creative, communicates effectively and is incredibly supportive in her understanding of the client’s vision.”

    Kate Dawson, Owner Sissa Sorella.

  • “Rachel has always been there to guide, support, teach, create and grow with me and my business. She is able to use her broad knowledge and depth of experience to determine and pre-empt the marketing needs of my business in all areas from website building, branding to marketing plans. Invaluable.”

    - Renae Scott, Owner Nourish & Breathe.

  • During our meeting, Rachel quickly grasped the essence of my vision. Her attentiveness and empathy, coupled with her hard work, allowed us to create a website that truly represented Jana Ayurveda and Yoga. Rachel's work is marked by subtle, yet powerful, touches of efficiency and clarity that I found really delightful. I'm excited to continue working with Rachel for a long time to come. Thank you very much for your beautiful work.

    Géraldine Saint Gilles, Owner Jana - Yoga & Ayurveda.

  • Working with Rachel on my branding for Hunters Doggy Day Care was effortless for me, she listened and understood my requirements instantly and came back with full brand guidelines, business card designs, and a website design ( built in Square ).  I have worked with many designers but Rachel just listens and understands and made it super easy for me. She even put all my social templates in Canva so I can use and create them myself. Highly recommend The Design Cure. Rach just gets it and keeps it simple. Thank you Rach.

    Karen, Owner Hunter's Doggy Day Care.

  • Working with Rachel @ TDC was a total pleasure. She was thoughtful, clear sighted and has an excellent sense of design. I could not be happier with the website she built, and now have Insta and Facebook accounts that work! Rachel took all ideas and suggestions seriously but was able to have a laugh along the way, which made the experience that much better. I would recommend TDC to anyone. 

    Susannah Begbie

The Design Cure operates on Ngunnawal country. We acknowledge the Ngunnawal people as the traditional custodians of the land we work on and pay our respects to Ngunnawal elders past and present. We are committed to a positive future for the Aboriginal community.